Infinix Mobile has proudly announced the official appointment of artist Selam Tesfaye as the brand Ambassador in Ethiopia. Recognized for her exceptional talent within the Ethiopian entertainment industry, Selam will now serve as the face of Infinix Mobile in various promotional endeavors across the country.
Expressing her enthusiasm, Selam shared, “I am honored to be aligned with Infinix Mobile Ethiopia. Our collaborative efforts will focus on advancing the brand’s mission of delivering cutting-edge mobile technology to the Ethiopian people while making a positive social impact.”
Since its inception in 2013, Infinix Mobility has introduced a range of phone models, including Infinix Hot, Infinix Note, Infinix Zero, and Infinix Smart.
Selam’s partnership with Infinix Mobile Ethiopia is anticipated to significantly contribute to the brand’s expansion within the East African nation. Eamon, the Brand Manager, remarked, “We are delighted to welcome Selam Tesfaye as our Image Ambassador. Her vibrant personality, influential presence, and extensive network are poised to elevate our brand’s visibility and resonance throughout Ethiopia.”
He continued, “Selam’s association with Infinix Mobile will strongly resonate with our target audience, amplifying brand awareness and propelling our commitment to provide innovative mobile solutions to our valued customers.”
Infinix Mobile is a part of China-based Transsion Holdings Co Ltd, which also manufactures Tecno and itel smartphones. In 2022, the combined market shares of its brands — Tecno, Infinix, and itel — reached 14%, 10%, and 8% in Africa, securing the second, fourth, and fifth positions, according to Counterpoint Research.