Zeritu Kebede’s response

The incident’s reaction from Zeritu Kebede. 300,000 tons of coffee were exported to the worldwide market in the just-finished fiscal year 2021/22, bringing in $1.4 billion for the nation. The Authority said that sales of Ethiopian coffee under its own label (label), along with an increase in production and quality, have set an industry record, in addition to steps intended to prevent illegal trading.

Government representatives have succeeded in registering a national trademark in Japan and are working to achieve the same in Europe and the US. According to ETCA Director General Adugna Debela (Ph.D.), 20 percent higher than the previous time. “We build a new strategy to the global market and sell coffee by negotiation rather than selling coffee based on supply,” was stated.

According to the Ethiopian Coffee and Tea Authority, Ethiopia intends to raise its yearly coffee export to 360,000 tons of coffee to the international market and earn 1.8 billion US dollars this year.

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